Exam Board: OCR
Cambridge National in Enterprise and Marketing encourages you to develop the skills and applied knowledge you’ll need in the business and enterprise sector. It’s a vocational qualification, equivalent in value as a GCSE and contains both practical and theoretical elements.
As part of the Cambridge National, you’ll cover:
• applying real life business techniques to understand your customers and develop a product
• how businesses attract and keep their customers
• researching and designing your own business proposal – complete with facts and figures
• how to research potential customers, present data, and act on feedback
• preparing a business proposal and pitching your idea
• how to develop a brand identity and promote your product.
You’ll develop a range of skills which will help you succeed in other subjects too. These skills include:
• analytical skills
• creative thinking
• digital presentation skills
• research and planning
• problem solving
• verbal communication and presentation skills.
How the course will be assessed:
One external examination:
Enterprise and marketing concepts -1 hour 15 minutes (40%)
Two pieces of non-examined assessment (internally marked):
Designing a business proposal 30%
Market and pitch a business proposal -30%
By developing applied knowledge and practical skills in setting up and running a successful business enterprise, this course will help give you the opportunity to progress on to A Level Business, a Cambridge Technical in Business, a T Level in Digital Business, or an apprenticeship before starting university or work. Careers in Business could take you anywhere – from working in top city offices to launching your own business and being an entrepreneur.